Gallery

Dive into a collection where each design and strategy showcases my journey in digital marketing and graphic art. I believe each piece in this gallery represents a unique blend of creativity and impactful storytelling.

Arbor Eyecare

At Arbor Eyecare, I have helped revolutionize their social media presence, implementing strategies that not only expand reach but also foster deeper engagement with the audience. My role involves a meticulous focus on analytics and content strategy, coupled with optimizing various social media channels to maximize impact.

Key Achievements:

Strategic Growth: Spearheaded a comprehensive social media strategy that resulted in an impressive 206% surge in website traffic within the first three months. This marked improvement, compared to the preceding period, is a testament to the effectiveness of the targeted content and engagement tactics I employed.
Engagement and Retention: Beyond attracting new visitors, I also focused on increasing the number of re-visits of the website. This effort was proven successful, as evidenced by a 271% increase in website sessions during the same timeframe. This indicates not only a growing audience but also a highly engaged one, with a significant rise in repeat visits and sustained user interest.

In this role, my goal has been to not just attract eyeballs but to create meaningful interactions that resonate with our audience. The strategies I developed and implemented have been instrumental in not only achieving but surpassing these objectives, significantly boosting Arbor Eyecare’s online presence and customer engagement.

KUGR College Radio

In my role as Marketing Director at KUGR College Radio, I combined strategic leadership with creative content creation, leading a dedicated team of seven. My responsibilities included not just team coordination but also hands-on development of engaging content across platforms like Instagram, Facebook, and Twitter, ensuring a dynamic and unified digital presence.

Key Achievements:

Integrated Leadership and Content Strategy: My dual role involved orchestrating the team’s efforts and directly contributing to content creation. This approach was instrumental in achieving an average 35% increase in followers on each platform. By actively shaping our brand’s narrative, I ensured that our content resonated with the university community, enhancing both engagement and brand loyalty.
Organizational Excellence in Content Management: I managed content calendars and posting schedules, aligning our team’s efforts with strategic goals. This organizational skill not only streamlined our workflow but also guaranteed a consistent and compelling online presence, vital for audience retention and growth.
Innovative Marketing and Engagement Initiatives: I spearheaded various interactive campaigns, including popular giveaways, which significantly amplified our reach and engagement within the university. These initiatives demonstrated our team’s ability to connect innovatively with our audience, fostering a strong and interactive community around our brand.

Through my tenure at KUGR College Radio, I aimed to blend innovative thinking with practical execution. This balance ensured that our marketing efforts were not only effective in reaching our audience but also in creating a memorable and engaging brand experience.

Vashon Lacrosse Club

Joining the Vashon Lacrosse Club as a part time Content Creator, I am thrilled to bring my expertise to sports marketing, focusing on crafting vibrant and engaging content for the upcoming season. This role involves tapping into the team’s dynamic spirit and translating it into compelling digital narratives.

Key Contributions:

Engaging Visual Storytelling: I create a range of content, from dynamic game day images that capture the excitement of each match, to player promotion materials that spotlight individual talents and stories. These visuals are key in building anticipation and enthusiasm among fans for each game.
Seasonal Information and Promotion: Beyond game-specific content, I also focus on providing comprehensive season information. This includes everything from detailed schedules to player highlights and special events, keeping the community connected and informed throughout the season.

In this role, my aim is to encapsulate the energy and passion of Vashon Lacrosse Club, enhancing its online presence and fostering a strong, vibrant fan base excited for what the season holds.

Downtown Pullman Association

As a Project Consultant for the Downtown Pullman Association, I played a crucial role in revitalizing the downtown area, focusing specifically on increasing foot traffic and visitor engagement. This position entailed collaborating closely with a client, providing insightful consultations, and delivering strategic recommendations to enhance the vibrancy of downtown Pullman.

Key Contributions:

Strategic Visitor Engagement: I developed and executed a comprehensive visitor engagement strategy. This involved in-depth analysis and understanding of the area’s dynamics to devise solutions that align with the client’s goals. Our strategy aimed at not only attracting more visitors but also enriching their downtown experience.
Client Collaboration and Presentation: Throughout the project, I maintained consistent communication with our client, meeting weekly to discuss progress and insights. This collaboration culminated in a final presentation where my team and I delivered our recommendations on how to boost foot traffic effectively, backed by thorough research and strategic planning.
Creative Event Promotion: In addition to strategic consultation, I created graphics for various downtown events. These designs were crafted for annual use, ensuring that the association has a suite of professionally designed promotional materials ready for each event, contributing to a consistent and attractive branding for future events.

This consultancy role allowed me to blend my analytical skills with creative design, directly contributing to the enhancement of downtown Pullman’s appeal and community engagement.